If you only install six automations into your GoHighLevel account this quarter, install these. They are ranked by margin impact, not by how flashy they look in a demo.
Every one of these is included as a prebuilt workflow inside Construction Snapshot for GHL. If you’d rather build them yourself, the trigger logic and timing are spelled out below — copy them straight into your account.
1. Inbound lead speed-to-call
Trigger: new contact created from any web form, Houzz inquiry, Google LSA lead, or Facebook lead form.
Action chain: within 60 seconds, send an SMS from your business number that says “Hey {{first_name}}, this is {{owner_name}} with {{company}}. I just got your note about {{project_type}}. Got a minute now or is there a better time today?” At 5 minutes, if no reply, ring the owner or estimator’s cell phone with the lead’s number queued. At 30 minutes, send a follow-up text. At 4 hours, email a one-page capability deck with a Calendly link.
This is the highest-ROI workflow in the snapshot, full stop. Houzz leads decay in 8 hours. A 60-second SMS response triples your booking rate against the next contractor in the homeowner’s inbox.
Speed-to-call on a $48,000 kitchen remodel inquiry
Lead came in at 7:42 PM. Owner saw it at 8:15 AM the next morning. Called at 9:30 AM. Homeowner had already booked an estimate with someone else.
Same lead. Auto-SMS fires at 7:43 PM. Homeowner replies at 7:51 PM. Estimator calls at 8:02 PM and books a Saturday walkthrough. Job signed nine days later.
2. Estimate sent — three-touch follow-up
Trigger: opportunity moves into “Estimate Sent” stage in your pipeline.
Action chain: day 2, send SMS “Hi {{first_name}}, any questions on the proposal? Happy to walk through any line item.” Day 5, send email with one specific testimonial that matches their project type. Day 9, owner-personal SMS “Wanted to check in personally — are we still in the running on the {{project_type}}? Either answer is fine, just helps me plan the crew.”
The day-9 message is the unlock. Most contractors send two timid follow-ups and then ghost. Asking directly for a yes-or-no in week two recovers 18 to 24 percent of “stalled” estimates in our snapshot installs.
3. Change-order capture loop
Trigger: field tag “change_requested” applied by a PM or super on the mobile app, or homeowner submits the change-request form.
Action chain: instantly create a draft change order in the opportunity, attach it to the job, and send the homeowner an SMS: “Quick confirm — you asked for {{change_summary}}. We’ll have a price and a schedule impact to you by {{eod_or_next_morning}}. Sound right?” PM gets a task with a 24-hour deadline. If no signed change order in 48 hours, owner gets an internal alert.
4. Mon/Wed/Fri homeowner status rhythm
Trigger: opportunity moves into any “In Production” pipeline stage. Workflow runs until the job moves to “Punch List” or “Complete.”
Action chain: Monday 8 AM — short SMS to the homeowner with “this week’s plan.” Wednesday 9 AM — photo update pulled from the field app or a one-sentence “we are on track” from the PM. Friday 4 PM — short recap of what got done and what’s planned for next week.
The actual content matters less than the rhythm. Long builds create homeowner anxiety, and anxious homeowners are the number-one source of scope creep, bad reviews, and final-payment disputes. A predictable rhythm — Mon/Wed/Fri, every time, no exceptions — eliminates 80 percent of “is anything happening over there?” calls.
5. Subcontractor confirmation the night before
Trigger: subcontractor scheduled on the job calendar with a start time in the next 18 hours.
Action chain: 5 PM the night before — SMS to the sub “Hey {{sub_first}}, you’re scheduled at {{address}} tomorrow at {{start_time}} for {{scope}}. Reply YES to confirm or call {{pm_number}}.” If no YES by 7 PM, the PM gets a phone call (not just a notification — an actual ring). At 6 AM, if still no confirmation, the system books a backup from the on-deck sub list.
We’ve watched general contractors cut Monday morning no-shows by roughly 70 percent with this one workflow. The trick is the 7 PM PM phone call, not the SMS. The SMS reminds them. The phone call forces a decision.
6. Post-completion review request, four-stage
Trigger: opportunity moves to “Complete” and final payment has cleared (gate this — never ask for a review before money is in).
Action chain: day 1 after final payment — homeowner gets an SMS from the owner thanking them with a specific detail from the project. Day 3 — review-link SMS to Google Business Profile. Day 7 — same to Houzz or Angi, whichever the lead came from. Day 14 — a final, low-pressure email with both links and a “no pressure either way” line.
Mentioning a specific detail in day 1 — “loved how that quartz waterfall ended up looking” — is what makes the review specific instead of generic. Specific reviews convert future homeowners at roughly 3x the rate of “great work, would recommend” reviews.
Where these live in the snapshot
All six are in Construction Snapshot for GHL under the workflow folders Lead Response, Estimate Follow-Up, Change Orders, Homeowner Comms, Sub Coordination, and Reviews. You can turn them on individually from the workflow library and customize the message copy in under 20 minutes per workflow.
Install all 6 workflows in 48 hours
If you ship even three of these well, you’ll feel it on next quarter’s P&L. Ship all six and the snapshot pays for itself before the second quarter ends.